I’ve recently had the opportunity to attend the Impact99 conference which was all about integrating HR and social media. It was a great opportunity to hear about what leading companies like IBM, Kobo, Starbucks, ING Direct, and others, are doing to integrate HR into their human resources strategy. During the conference, there was opportunity to help people who had never touched social media open up a twitter account and send their first tweet.
After the conference, I received tweets like the one in this post, asking basic questions about tweeting that hadn’t been covered at the conference. So I thought I’d share some basic things about twitter to help new or aspiring tweeps. This is the first post in a series that I hope will help new users love twitter as much as I do!
Public vs private accounts
Yes, you can have a “private” account on twitter. This allows you to authorize people to follow you. Unless you have accepted them as a follower, they cannot see your tweets. I’ll be honest, I don’t see much sense in private twitter accounts. One of the beautiful things about twitter is that you can connect with people you may not have had a chance to know otherwise. Go public, and please know that your tweets are public!
Some simple twitter vocabulary
RT: Retweet. If you like content that someone has tweeted or want to add to it, you can use the Retweet button to share it with your own followers.
Twittiquette note – if someone retweets your content, reply and thank them.
MT: Modified tweet. Sometimes, if you’re retweeting, the tweet becomes longer than 140 characters. If you modify the tweet to make it all fit, you can use the MT.
@username. Tweets starting with a username will only be seen by that user and anyone who follows both of you. If you want the tweet to be fully public, you can put a period before it (.@username).
#hashtags. Hashtags are used when you’re tagging a tweet either with a certain topic or sometimes to add commentary. When you click on a link, you can see all other tweets tagged the same way. Hashtags increase the search-ability of the words you hashtag. For example, #nokidhungry is a lot more effective to search than no kid hungry (which would find tweets with each individual word). Commentary hashtags could be something like #justsayin (very popular) or #knowwhatImean etc. You’ll notice that you can click on hashtags to automatically view a search of that tag. The most popular hashtags at a given time become “trending tweets”.
Twittiquette notes: Twitter recommends no more than 3 hashtags per tweet. Don’t add random trending tweets to unrelated tweets just to show up in the trends.
DM: Direct Message. This is like an email directly to a person who follows you, in 140 characters or less. You can only DM people who are following you.
Twittiquette note: Don’t DM someone unless you are following them, and you have had some public interaction. Some people send a tweet to people to let them know they are “DMing” them, which is also nice.
Other important tips:
Be real. Don’t pretend you’re Lady Gaga or the President of your company unless you are. The more genuine you are, the more fun you’ll have and the better relationships you’ll build. More about this in later posts.
Think before you tweet. It’s public, and will live forever in cyberspace. Ashton Kutcher recently learned this lesson, after a great run as one of the most popular celebrities on twitter.
Be nice. I’m not saying you have to agree with everything that other people tweet, but there’s no need to be rude. Challenge respectfully, share your opinion, ask questions. But cyber-bullying is real. Don’t be a bully.
Watch for the next post in this series, about getting started on twitter. Who to follow, how to get followers, how to use twitter.
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