Employer Brand Learnings from Zappos #insideZappos Chat

Every other Thursday, at 2 pm ET, @InsideZappos, a Twitter handle manned by employees of Zappos, facilitates the #insideZappos twitter chat for a half hour. Employees from across the company share real life answers about working at Zappos. It’s a great example of using social media to showcase your employees as advocates of your brand and to build …

The Passion Factor in Success

As you would know if you read the “About” section on the site, I strongly believe that in order to achieve success, you have to engage not only people’s minds, but also their hearts.  I think not only is this true in engaging customers and employees, but that it’s also critical to success in selling a product or starting a business. …